The list

Send a report

Published market reports only — the link in the pitch has to resolve.

Who linked back

Referring domains matched against the people you pitched. Anything else that linked in is listed separately — an outlet picking the report up on its own is the better signal.

Up to four. Paywalled and JavaScript-only pages often can't be read from a server — if one fails you'll be told which, and you can paste the text below instead.

What gets used

Sources supply facts. They do not supply the article. A rewrite of someone else's story is their copyright and, to a search engine, duplicate content — which would defeat the reason for publishing at all.

So the draft takes figures and at most one short quote per source, links out to each, and builds the piece on your thesis and this market's own recorded sales.

Numbers are constrained. The writer may only use figures from your sources, from your own notes, or from this market's verified sales aggregates — each of which carries its sample size. It cannot round for effect or estimate.

This is the article. Everything you assert here is treated as a first-hand observation from working this market — but only numbers you actually write down can appear in the draft.

What makes a good set of notes

The draft is only as good as what you give it. The pieces that land tend to have all of these:

• One number the whole piece is about
• A like-for-like comparison — matched lot size, matched house size, and say so
• Streets and landmarks, not coordinates. Somewhere a reader can drive
• Live listings that prove it, and what kind of trade each one is
• The strongest argument against you, so the draft can answer it first
• What you would actually tell a buyer, an owner, someone undecided

No source is required in this mode. You are the source.

Nothing is rewritten

This mode does not call the writer at all. What you paste is what publishes, word for word. Use it when you have already written the piece somewhere else.

The house rules are still checked before it can go live — the DRE signature has to be present, no Compass reference, and original reporting needs its data table. You will see anything outstanding on the last step.

Signature. End the article with your name, brokerage and DRE, or the check will hold it.

This is what turns a link into coverage. Without it there is nothing to say that the original article didn't already say.

House rules, enforced

Every draft is written to these and checked against them again before it can go live:

• No price stated or predicted for a home that hasn't closed
• Every statistic carries its sample size
• No Compass reference, ever
• Signature with DRE on every piece
• Competing agents and buildings unnamed when the piece is critical
• An honest asterisk that cuts against the argument

Captions earn their place

A caption is read more often than the body. Use it to state a fact the paragraph doesn't — not to describe what is obviously in the picture.

Alt text is separate and matters for search and for screen readers. If you leave it blank the caption is used.